Advertise with us

Reach the military community where they watch

The Veterans Channel is the first and only free 24/7 streaming service dedicated to military-centric programming, airing across the USA, Canada and the UK.

It stays free for service members, veterans and their families because of our advertisers and sponsors. Advertising sales are handled by our parent company, Veterans Media Corporation.

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Watch: why brands partner with us
  • 27M+U.S. military community members
  • 30M+North Americans reached
  • 40+Countries reached
  • 200+Hours of original programming
  • 2XIndustry-average engagement
  • 24/7Free, on demand · USA, Canada, UK

Sources: Veterans Media Corporation Media Kit, Q2 2026; U.S. Department of Defense 2022 Demographics; U.S. Census Bureau.

Who you reach

Active-duty personnel, veterans, reservists, first responders and their families, plus veteran-owned businesses and veteran associations.

  • 19MVeterans
  • 2.3MRetirees
  • 1.7MDependents
  • 1.3MActive-duty members
  • 1MReserve & National Guard
  • 1MMilitary spouses
  • 1MDoD civilian personnel

U.S. military community breakdown. Source: U.S. Department of Defense 2022 Demographics.

Why this audience

  • 35% more household income than the national average
  • 16% more spending than the average U.S. household
  • 74% actively seek military discounts; 90% say discounts influence where they shop
  • Every 2 years on average, military families relocate, creating constant demand for new products and services
  • Trusted word of mouth: soldier-to-soldier recommendations drive strong brand loyalty

Ways to advertise on The Veterans Channel

Every package is custom. Combine platform visibility with sponsorship inside the programs our audience trusts.

Platform-wide visibility

Continuous brand presence across The Veterans Channel as viewers browse and watch.

  • Header bannerTop of every page
  • Sidebar bannerStays in view alongside content
  • Above-footer bannerBottom of every page
  • Section sponsorship“Presented by” on Music, Books, Shorts or the Slate

Best for

Sustained awareness and calls to action with the whole audience.

Where it appears

Every page of theveteranschannel.com, on desktop and mobile.

In-content film and series sponsorship

Exclusive placement inside specific films and series, where your brand becomes part of a trusted story.

  • Entitlement or presenting sponsorYour name on the program
  • In-film brandingProduct or message within the story
  • Logo bug and overlaysOn screen during the program
  • Commercial spots15, 30 or 60 seconds, pre-, mid- or post-roll
  • End-roll creditsIn the closing credits
  • Landing-page logosOn the film or series page

Best for

Brands that want to be associated with a specific story, cause or community.

Where it appears

Inside the video and on the film or series page.

Events and screenings

Meet the community in person at screenings, premieres and veteran events tied to our programming.

  • Screening sponsorshipPremieres and special screenings
  • Event sponsorshipVeteran and community events
  • Retreat sponsorshipWith the Veteran Retreats Foundation
  • On-site brandingSignage, product displays, sampling

Best for

Brands that want face-to-face goodwill and hospitality moments.

Where it appears

At the event, plus recognition on the related film and event pages.

Digital integration

Extend your campaign beyond the channel through our digital and social reach.

  • Social media featuresCo-branded posts and clips
  • Newsletter placementIn our email to subscribers
  • Website cross-promotionAcross Veterans Media sites
  • Co-branded programmingContent made with your brand

Best for

Campaigns that need reach across several touchpoints.

Where it appears

Social channels, newsletter and Veterans Media websites.

Where your brand appears

A typical film page on The Veterans Channel, with sponsor positions numbered.

  1. Header bannerOn every page of the site.
  2. Commercial spots15, 30 or 60 seconds, before, during or after a film.
  3. Logo bug or overlayYour logo on screen during the program.
  4. “Presented by”Title sponsorship of a film, series or section.
  5. Landing-page logos and end-roll creditsOn the film's page and in its closing credits.
  6. Sidebar bannerStays in view as viewers scroll.
  7. Above-footer bannerOn every page of the site.

Featured sponsorship opportunities

Sponsor a specific film and become part of its story, on screen and at its events.

Canada

Celebrating Valour

A film honouring Canadian military service and sacrifice, with a screening at Beechwood National Military Cemetery.

Includes

  • In-film branding
  • Pre-roll & post-roll
  • Screening event sponsorship
Ask about this sponsorship

More film, series, Music, Books and Slate sponsorships are available across 200+ hours of original programming.

Our advertisers & partners

Brands that keep The Veterans Channel free. Each logo links to the advertiser's own website.

  • Visit Music City (Nashville)
  • Hilton Military Hiring
  • Fero International
  • Beechwood Ottawa
  • City of Clarksville
  • Hamilton Gault Memorial Fund

Institutional partners of Veterans Media Corporation

North Atlantic Treaty Organization (NATO)United States ArmyThe Aspen InstituteAspen Institute RomaniaSwedish Defence University

Why partner with us

  • Authentic, trusted contentVeterans telling their own stories, in a space the community trusts.
  • Brand inside the storyOrganic placement within premium programming, not just around it.
  • USA and CanadaOne partner for cross-border military and veteran audiences.
  • White-glove serviceStrategic guidance on positioning your brand with this audience.
  • Advertising that gives backPart of operating capital supports veterans through the Veteran Retreats Foundation, a 501(c)(3).

Go beyond the channel

Full-service military advertising with Veterans Media Corporation

Our parent company reaches service members on base and in Canada's largest cities, and produces and distributes branded content.

Explore all advertising at veteransmedia.com
  • Military Advertising BureauOn-base media at 280+ U.S. installations, including 393 digital monitors at 22 U.S. Army locations.
  • Canada out-of-homeBillboards, transit, airports and malls in Toronto, Montreal, Vancouver, Calgary and Edmonton.
  • Film ProductionCo-branded series, docuseries and documentaries.
  • Film DistributionConnecting veteran filmmakers with global platforms.

Questions advertisers ask

How much does advertising cost?

Every package is custom, based on your goals, markets and timing. Contact us for a proposal.

Can I sponsor a specific film or series?

Yes. You can sponsor an individual film or a full series, with in-film branding, commercial spots, landing-page logos and end-roll credits.

Do you reach both the USA and Canada?

Yes. The Veterans Channel airs across the USA, Canada and the UK, and Veterans Media Corporation also offers on-base media in the USA and out-of-home campaigns in Canada.

Is advertising a business expense?

Advertising is generally treated as a business expense. Please confirm with your accountant.

Who handles my campaign?

Veterans Media Corporation, our parent company, handles advertising sales and integrated marketing for The Veterans Channel.

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