The Veterans Channel and The Sofina Foundation step up for Portraits of Honour
The Veterans Channel, in partnership with The Sofina Foundation, was honoured to donate 20 turkeys for the Portraits of Honor Foundation holiday dinner which took place in Cambridge ON, Dec. 14, 2020.
The Portraits of Honour Foundation is a registered charity founded by artist Dave Sopha that educates Canadians and honours the service and the sacrifice of men and women who serve with the Canadian Forces and as First Responders. An important part of the Foundation’s mandate is to pay respect to those who suffer from lasting physical or emotional injuries such as PTSD – Post Traumatic Stress Disorder. Activities of the Foundation have included fundraising for mental health.
The Sofina Foundation is the charitable arm of Sofina Foods Inc., which Canadians will know through brands that include Mastro, Lilydale, Janes and San Daniele. Sofina Foods Founder, Chairman and CEO Michael Latifi and his wife Marilena founded The Sofina Foundation in 2007 with a focus on supporting causes related to children’s issues. This arose from their own personal experience as parents with the difficult birth of their first child. Since its founding, The Sofina Foundation has proudly partnered with various charities across Canada and the U.S. with an aim to positively impact the communities in which Sofina Foods operates.
As it is for many Canadian families, mental illness has become part of the daily reality for the Sofina family. This has compelled them to support a variety of worthy causes, including those related to veterans and first responders.
For this reason, The Sofina Foundation this year donated 20 turkeys to The Veterans Channel, which in turn were passed on to the Portraits of Honour Foundation for its annual holiday dinner.
The Veterans Channel is operated by Veterans Media Corporation (VMC). VMC provides veterans and first responders all over the world and from all branches of service with online and mobile platforms through which they can educate, edify and uplift one another.
“It is our honour and privilege to be part of the veterans and first responders communities across Canada and to support them in any way we can,” said Henah Hannah, Founder and Chair of VMC. “I want to personally thank the Latifi family for this generous gift and for appreciating how important it is to support the brave men and women who put their personal safety and mental health on the line for the sake of us all.”